Workshop on Performance Marketing

IQAC and the Department Business Administration – Explorer Club in association with T Grow Skill Zen Academy organized a workshop on “Performance Marketing: on 14th August 2025 for the students of Business Administration. The session aimed to gain practical knowledge on performance marketing. The program highlighted the opportunities and avenues in digital marketing and ways to evaluate the results of the ad campaign. Intricacies and nuances were discussed. Students participated with enthusiasm, expressing their views creatively and showcasing their talents.