Evolve club – Classroom Activity – Marketing Mindstorm

The Evolve club organized a classroom activity on 28/07/2025 for II Years on the topic “Marketing Mindstorm”. The classroom was divided into small groups, with each team assigned a unique marketing challenge such as launching a new product, rebranding a struggling company, or creating a viral social media campaign. Teams were provided with basic case briefs and given 10–15 minutes to discuss, develop, and prepare their strategy. Students actively contributed in explaining these topics, which is a part of their education. Each group then presented their marketing plan covering aspects like Product positioning, Target market, Pricing strategy, Promotion and branding and distribution channels. Students presented their perspectives and ideas in an entertaining manner.

Students collaborated in groups, improving their skills in teamwork, active listening, and persuasive communication. They responded positively to the activity, expressing that it was both enjoyable and informative.